Pay Per Click marketing (PPC) represents a revolutionary method for businesses of all sizes to reach niche audiences, perhaps more cost effectively than ever before. In effect, this advertising filters out non-interested customers and provides a stream of potential purchasers at a cost which is often as little as a few cents per lead. Unlike other forms of advertising, Pay Per Click marketing only costs the advertiser when a potential customer acts - in this case by clicking on a link to the advertiser's website - which, when compared to more traditional forms of advertising, potentially saves the advertiser huge sums of money as no charge is made just to display the advert for potential customers to see. Evolution Leads PPC campaign management ensures you get maximum benefit whatever your budget may be. Our team employs a set strategy to ensure you see maximum results.
When people refer to "organic SEO" (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company like Evolution Leads will often take the meaning of "organic" one step further. To Evolution Leads, the description of "organic SEO" is not limited to what shows up in the "natural" search engine results - it includes the methodologies used to achieve such rankings.There's more than one way to skin a cat (although we must admit that we don't know the one way that everyone else presumably knows), and the same is true for achieving natural search engine results.
No client or Internet Marketing Company knows at the outset the full set of keywords that require or deserve attention for online advertising. Evolution Leads employs sophisticated analysis using custom software and various online tools to identify and prioritize the keywords for the project. It is not enough to just list the keywords and wing it, it doesn't work. The research identifies what people really are searching and the research always results in surprises.
We establish from the begining what your competition is doing, down to the cent. Your competition is bidding on keywords and paying a Cost per Click (CPC) for every keyword. Knowing specifically what your competition is doing ensures our PPC team can get your bidding and positioning on the Google Search Engine Result Pages (SERP's) down to a tee.
A / B Testing - Not even the hardiest of SEO experts know from the outset which Adtext will work best. This is why Evolution Leads uses A / B Testing and multivariate testing to determine which Adtext works best by measuring the comparative and trending CTR. We employ various statistical analysis to drive successful results and use it as an endless feedback loop to optimize Click Through Rate (CTR).
Arguably the most critical part of PPC to ensure your landing page ensures conversions. Once your ad is clicked the searcher lands on a page, either on your website, or more likely, a specific page or URL that is visited only when the paid ad is clicked. Evolution Leads team communicated with your webmaster to make certain your landing page is attention-getting, engaging and ultimately converting.
Direct and obvious relevance to the keyword is a key element of the strategy. The call to action must be clear and logical. The value proposition must be basic, clear and obviously actionable. As with Adtext, A / B testing is essential as an ongoing process to optimize the conversion rate. The ability to quickly design new landing pages based on data-driven considerations is essential - your PPC Strategy is forever undergoing optimization because your targeted audience is forever evolving. Sophisticated "heat map software" and analysis is required to carry our all of the optimization steps. Where do they click, what keyword generated the click, from what point to they convert or exit; all of these questions and many more are addressed through expert heat map analysis to understand the on-page behavior i.e. what is working and what is not working and why.
The key to PPC marketing is research and relevancy. Irrelevant ads are not clicked on and immediately fall down the rankings to become invisible and therefore useless. We have devised a means of creating a highly relevant series of ads for groups of words at a painstaking level of detail. This sets Evolution Leads campaigns apart from the competition and allows our clients to gain prominence online literally overnight.
CONTACT US TODAY FOR A FREE CONSULTATION AND ONE OF OUR REPRESENTATIVES WILL CONTACT YOU WITHIN 24 HOURS 973-333-4320. WHAT IS THERE TO LOSE THE CONSULTATION IS FREE AND YOU WILL BE GETTING EXPERT ADVICE FROM A MEMBER OF OUR SEO TEAM
